MobileNest

Video enabled mobile phones are being used to deliver marketing messages by real estate agents. In one early application of the “permission marketing”, a real estate agent is using this new marketing way to allure new customers. A potential property buyer can send an SMS with a special code word to a number carried on a billboard showcasing a property, to order a slide show of the property.

The customer only pays for the original text SMS (Short Message Service); the cost of the MMS (Multimedia Messaging Service) slide show is carried by the marketing campaign provider.