Mobile ESPN not meeting expectations
Sales of Walt Disney Co.’s Mobile ESPN cell phone service are not aligning with the original expectations. According to news reports online and on television, analysts are suggesting shutting down the service.
The current estimates are around 30,000 subscribers by the end of the year. Which is significantly less than the 240,000 users originally expected when the service launched in Fabruary of this year.
According to Merrill Lynch & Co. analyst’s report the service will cost the company about $80 million this year.
Mobile ESPN lags behind forecasts [Los Angeles Business]
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