MobileNest

Sprint Nextel released the results of a study performed to identify women’s habits in wireless usage. The data is also being used to power a ‘phone finder’ called Women in a Wireless World.

Interesting findings from the survey include:

• 37% of women want their phone within a reach 24 hours a day
• Splash of color in the phone apearence is desired by 44% of women
• Women are more likely to personalize their phone and 45% do it just to be different from others
• Flip phones are preferred by 72% of respondents, the PDA form factor got just 1%
• Mobile phones serve multi-functional purpose, 61 % women use them as a flashlight to find something in the dark

Sprint says that the following handsets are hot sellers for women: LG FUSIC, Samsung A900 and SANYO Katana.