LG and Google partnership
LG Electronics and Google announced a global collaboration to pre-install Google’s services on millions of LG mobile phones. The new partnership will make searching for information, finding locations, updating blogs, and managing email available to the users on the move.
“Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile Internet experiences,” said Mr. Paul Bae, Vice President of the Product Planning Team at LG Electronics Mobile Communications Company. “LG’s mobile devices, combined with Google, will provide consumers with easy access to their favorite Internet services even without a PC and make it easy for them to stay connected while in motion.”
“We’re pleased to work with LG to make it easier than ever for mobile internet users to have powerful applications and personalized information at their fingertips,” said Deep Nishar, director of product management, Google. “Users around the world now have more options for accessing information while on-the-go through search and Gmail. With applications like Blogger, users are now free to express themselves from wherever they are in the world.”
Through this new partnership, LG and Google will jointly market LG-Google handsets, with further expectation to build the means to extend their collaboration to develop digitalized home in the future.
LG plans to begin global shipping of the pre-installed handsets in the second quarter of 2007 to North America, Europe and Asia.