MobileNest

Traditionally, Google search traffic during summer months drops by 20% – 40% related to computer users leaving for their vacation. This summer,Google’s mobile search were on the rise reaching 35% increase in traffic. Google maps used from mobile devices jumped by 40% – 50%.

“I think this is sort of a sign that people are becoming savvier with their mobile devices, and that there are better devices” available for the Web, while away from computers, Mayer told reporters after a presentation to marketers at the Search Engine Strategies Conference in San Jose.

“The technology curve is catching up,” she told reporters after the presentation. “The phones are just better.”

The mobile search user base is still lot smaller than the number of traditional computer search users, but the increase in mobile search traffic demonstrates usefulness of mobile search engines. Mobile maps can definitely enhance any vacation or a trip.

Google says mobile usage has surged this summer [Reuters]